Stress and Digital Advertising
The Marketing Influence
Stress can affect digital marketing strategies and consumer behavior by altering purchasing decisions, influencing brand engagement, and shaping online shopping trends. In the U.S., marketers may observe stress-related shifts in consumer preferences.
To optimize digital marketing, practice stress management techniques such as consumer insights, personalized marketing campaigns, and responsive customer service. Addressing stress enhances brand relevance and supports effective digital marketing strategies.
